Ikea tests new shop concept

Ikea is testing a new retail space concept in China. According to a report in the German trade magazin Lebensmittelzeitung, Ikea in Shanghai is choosing a mixture of open spaces and quiet rooms instead of long circular aisles. This is supposed to give customers the opportunity to exchange ideas, interact and relax. Cooking lessons or workshops on sustainable living, for example, are also to be offered. The first tests with city concepts are also planned for Europe this year.

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