Südbund launches online magazine for end consumers

The living magazine is the name of the new online magazine with which the German purchasing association for interior decoration Südbund is now providing end consumers who are interested in living and interior decoration with inspiration. It replaces the previous printed magazine "Wohnen & mehr" and opens up new opportunities in digital format to generate and retain customers for Südbund speciality shops. It is updated four times a year with new content, seasonal focal points and lifestyle topics. The association also offers its customers and members the opportunity to customise the online magazine to suit the specific offerings of their specialist shop.

"Customers want to be able to access information flexibly and at any time," says Südbund board member Klaus Kurringer. This is exactly what "Das Wohnmagazin" offers with its presence on the Internet. With its high-quality editorial contributions, it is a key to reaching end consumers. "The medium is a source of inspiration and an interface between people who have living dreams and our specialist shops that can realise them," says Kurringer.

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