Farhadian Farhadian

Ambiente: Messe Frankfurt to merge consumer goods fairs in 2023

German trade fair organiser Messe Frankfurt intends to create a new platform for the global consumer-goods industry. In a first step, the three trade fairs Ambiente, Christmasworld and Creativeworld will be held simultaneously for the first time from 3/4 to 7 February 2023 at the Frankfurt fairgrounds.

The new concept, entitled "Home of Consumer Goods", will offer a comprehensive portfolio and create synergy effects for exhibitors, visitors and the media. "Frankfurt is thus the one-stop shop for the global consumer goods sector. In this way, we offer the industry reliability and growth in challenging times", explains Philipp Ferger, Vice President Consumer Goods Fairs. The product mix will be supplemented by further product groups and presented in a completely new hall structure.

In a second step, Messe Frankfurt plans to merge the global sourcing sector of the three leading fairs into a joint offering and to market it internationally.

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