The Rug Republic: initiative to protect Indian children
The Indian carpet manufacturer The Rug Republic has joined forces with the NGO Child Rights and You (CRY) to ensure the safety of children during the pandemic and help them continue their education: Every time someone donates IRS 4000 or more to CRY, The Rug Republic will send them the coffee table book "7 Lessons from Everest – Expedition Learnings from Life and Business" as a gesture of their appreciation. The English-language book was written by The Rug Republic's founder Aditya Gupta. Gupta, also an avid mountaineer and photographer, reached the summit of Mount Everest in May 2019 and decided to share his impressive photos and the lessons he learnt during the exhibition in a photo essay.
Corporate donors who order in bulk will receive more books in relation to their donations, which they can then give to their associates and clients.
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