Guido Maria Kretschmer's "Deko Queen": New magazine and TV format
For some years, Guido Maria Kretschmer has successfully been searching for the "Shopping Queen", now he is also looking for the "Deko Queen": In a new Vox TV series starting in March and presented by the fashion designer, two participants will compete against each other and redecorate their homes under a given motto ("Urban Jungle", for example). To accompany this, the Hamburg-based publishing house Gruner & Jahr is publishing the lifestyle magazine "Guidos Deko Queen" with plenty of home decoration tips, also dealing with the topics of sustainable living, hospitality and beauty. The publishing house and the TV station developed the new concept in cooperation; they both belong to the Bertelsmann Group.
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