Kika and Leiner with new online shops
Kika and Leiner are doing really well online: according to a press release by the Kika/Leiner group, the number of visits to the sites has risen sharply in the last few months; especially small pieces of furniture (for working from home), box spring beds and wardrobes are in high demand. This is one of the reasons why the planned relaunch of the two online shops has been brought forward. "We have increased their user-friendliness and added new payment options, among other things. This has already almost doubled the conversion rate in the first few weeks," explains Oliver Müther, Managing Director Purchasing & Multi-Channel. The online shops should also work smoothly on smartphones. The furniture can either be delivered or picked up via Click & Collect.